Design a customer centric organization where productivity per person increases as you scale by unlocking the right balance between empowerment and guidance.

Organization Physics

Design an organization where +70% of your people’s energy goes towards generating value for the customer and realizing your corporate vision

Collaboration Scheme

Establish a governance model that promotes collaboration and clarity, prevents silos and is designed to generate an empowered guidance that focuses on outputs

Remote & Hybrid Set up

Set yourself up for the 21st century with processes and systems that allow you to thrive in a remote or hybrid environment and leverage this as part of your employee value proposition

Every time the size of a city doubles, productivity per resident goes up by 15%. But when companies double in size, the exact opposite thing happens

In cities, you are self-organized and you have a certain level of guided freedom and autonomy to do what you think is right

MAAD Impact

Our work

THE ROOM | Customer-centric organization

We designed & implemented a new “personalized” organizational structure based on the company’s customer journey in order to maximize each team’s value creation capabilities.

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