Everything starts with impact. Your intentions. In this new era, you will do well by doing good. Don’t build a sustainability strategy. Build an impactful company.
But you can’t be good at everything. Impact is also about making choices.
Systemic opportunities
You are part of a system that is likely not working. Anticipate trends by looking at the flaws and opportunities of the system.
Understand your exposure to the trends to identify future value pools that align doing good and doing well and potential downside risks. Ride the system transitions
Purpose & Impact priorities
You can’t be the best at everything but you can be the best at anything.
Diagnose the economic and social impacts of each impact block.
Your largest opportunity = purpose. Cluster the rest into swords (your competitive advantage), shields (protect yourself against downside risks) and table stakes (basics).
Impact roadmap, ambition & measurement
Define the main programs and implications (financial, organizational, social).
Set targets based on your competitive ambitions (swords), and planetary boundaries (shields). Become an activist on the systemic issues you aspire to lead.
Monitor progress by developing an impact dashboard.
"Your aspiration should be to change the system you play in. To drive much-needed systemic transitions. And, by doing so, by changing your industry for good, you will drive financial value"
"Your new strategy will likely require management changes. Assess the culture, organization and people you will need to drive a competitive advantage in your new impact journey"
MAAD Impact
Our work
Agrolimen | Embedding Sustainability into Core business
Agrolimen engaged on a multi-year plan starting from the identification of megatrends & systemic issues that their business could actively tackle.