Culture is strategy. And culture is what people do when nobody is looking. Your employee behaviors will make or break your business.
Think about it. Your business is a sum of people. A sum of people’s behaviors.
Define and implement values that add value to your company. And to your employees
Define value
Your products or services are your face value. But there’s way more depth to it – Your values.
Identify the value drivers of your business. And base your values on those.
“From business value to employee values”
Change behaviours
Values are as unclear and as intangible as it can get. But, what you do is who you are.
Breaking down each value into a system of behaviors is critical. And not only that. Generate stories, rules, images & symbols to back-up meaning.
Build a new culture
Bring your behaviours to live through repetition. “1.000 things, 1.000 times”. At scale.
Decentralize culture. Embed it across key processes, your leadership team and, most importantly, empowerment.
Most cultures are a result of their founders/ CEOs mentality. The challenge is to scale it. To embed it. To systemize it.Scale your culture consciously.
Monitor your change. Just like you do with sales. Regularly. Understand progress & gaps. Automatize tracking and build transparency.
MAAD Impact
Our work
GBfoods | From Value to Values
The definition of your culture, your values, should follow a strategic rationale. By identifying your consumer value proposition, you can define your core values. That's how you create a consumer-centric culture