FMCG | GBfoods

From Value to Values

New strategy required a new culture. We redefined new culture looking into the consumer-related elements of value (i.e., how the company generates value) to redefine the company values.

And we implemented them through a combination of centralized (Leadership, HR processes, Kick-offs) and decentralized (Ambassadors) techniques.

New Values

Defined 5 new values aligned across all stakeholders ensureing strategic fit. Ensured all stakeholders could pitch in to generate sense of belonging. Defined leadership and employee-wide behaviours to ensure translation into day-to-day.

Initiatives

Launched 100+ initiatives to ensure culture permeation. Kicked-off with multi-local kick-off (across 20+ locations). Cascaded down culture and permeated through a multi-layer program based on i) Key HR processes review, ii) Leadership coaching and iii) Ambassadors program (with over 100 ambassadors across all locations)

Engagement

To ensure traction and progress, monitored engagement pre-program launch and post-program implementation (after 6 months). Achieved strong engagement uplift (10p.p.) together with identification of cultural elements to reinforce by specific location. On-going monitoring mechanism in place